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Jim Mason · Guest

Fresh First flies

The final touches to a refresh of British Airways' First class will be on
board the airline's longhaul aircraft from March 2007.

The refresh began with the roll-out of a personalised 'Turndown Service' in
November 2006 on flights departing after 7.30pm or lasting for more than 10
hours. On request the cabin crew will now lay out a mattress, duvet and
pillow all dressed in Egyptian cotton. The popular Aroma Therapeutics
'Sleep Enhancer' spray will then be placed on customers' pillows to help
them enjoy a good night's sleep.

New 'Sleeper Suits' made from high-quality cotton and slippers in navy blue
with camel trim are also available on 'Turndown Service' routes.

The washbag, known as the BAg and created by leading accessories designer
Anya Hindmarch, has been redeveloped in rich, luxurious brown velvet with a
classic aviation image adorning the inside cover.

For the first time it contains Kiehl's Since 1851 products, including the
Kiehl's Ultra Facial Moisturiser, Kiehl's Light Nourishing Eye Cream and
Kiehl's Lip Balm #1 to hydrate and relax customers. Socks, eyeshades, a
toothbrush, Elgydium toothpaste and mouthwash complete the set.

The menu has also taken on a new flavour with a wider selection of canapÃ©s
and a 'Lighter Options' choice offered on late night departures including
dishes such as lobster thermidor and roasted Cornish game hen.

A 'Catch of the Day' fresh fish meal option has now been introduced in
association with Loch Fyne restaurants on flights departing from London
Heathrow and London Gatwick.

The final aspect to the refresh is the introduction of an 'English
Afternoon Tea' service. This new option will feature Twinings teas,
assorted sandwiches, scones served with clotted cream and strawberry jam
and a selection of fine pastries.

The refresh is part of a series of product investments to take place over
the next eighteen months. Other key improvements include the re-launched
Club World and a new Audio Visual On Demand (AVOD) system.

ends

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